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Ryan Moran is one of the best guys around on Amazon.
He has a unique formula for getting reviews and crushing the competition.
Ryan was an entrepreneur from the womb. Drawing pictures and going door to door to sell them. He started doing SEO and affiliate marketing while in college. Paying for college and graduating with $100,000 in the bank.
He became one of the guys that had internet marketing products. Didn’t enjoy so he shut it down and started “real businesses”.
Ryan defines that as something of unique value to the marketplace and a channel. Amazon has been the primary channel he’s focused on.
Treating amazon truly like a channel and managing reviews like they mean everything. Solve everything before it goes to Amazon. Refund it or ship them bottles for free. Give them an incredible customer experience. Completely peer driven and from reviews.
What's the number ONE thing he says to get his products ranked number 1?
To substantially increase the number of RealGoodSalt customers posting reviews on Amazon which, in turn, would generate more sales.
RealGoodSalt utilized WaveReview to automatically solicit customer feedback and to turn all positive responses into reviews on Amazon.
Before using WaveReview, sales for this product on Amazon averaged only $678 per month. However, once the product started receiving consistent reviews sales shot through the roof.
Below is a snapshot from December 5, 2013 through January 20, 2014. As you can see, gross sales during this six week period were $5,323, which translates into a monthly average of $3,549.
As previously noted, by the end of the test period this investment generated $5,323 in gross sales, which equates to $3,549 per month.
No other advertising or marketing was initiated on the Amazon platform to generate this increase in sales. This is purely from using WaveReview.
The above numbers speak for themselves and we think you will agree the return on capital invested to the customer is huge.
Turn positive feedback into reviews on Amazon
On December 5, 2013
RealGoodSalt had a total of 43 reviews, which they had generated over a 9 month listing period on Amazon.
(Additionally, the owners noted that many of their reviews were due to their ongoing solicitation of their close friends.)
Six weeks later...
(on January 19, 2014) their number of reviews was 106 (with zero interaction or work from the owners), nearly a 150% increase in only 6 weeks!
Four and five star customer reviews were coming in at a rate of 1 to 3 per day
Yes, we're a certified Amazon Technology Partner!